An Italian/Icelandic mix, I was born and raised in a small town in the north east of Italy.

While graduating my bachelor and masters' degree in Industrial Design degrees at Politecnico di Milano, I refined my design skills and eye for color working in the luxury home and fashion industry.

After moving to NYC in 2012 (because: why not?), I transitioned to the fast-paced environment of national brands, private labels and licensing. This way I mastered my capacity in creating cost effective products, and gained a deep understanding of the North America's consumer landscape.

Since 2021, while getting my Executive MBA, I've been leveraging my expertise as an independent contractor, expanding to a wider range of clients and challenges.

My work is my passion, but not my only source of inspiration. I otherwise feed my creativity and curiosity traveling, and constantly learning. I share my apartment with my cat Olga, and hold a deep appreciation for deserts, anything Japanese, baroque churches, and sense of humor.

“Your brand is a story unfolding across all customer touchpoints.”

Jim Mullen